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WordPress is a content management system that has gained much popularity in recent years and has become an essential part of the internet. It is an incredible tool that helps developers and organizations to design their websites without any struggle. Moreover, it also provides technical support to customize a website that best suits your business purpose.

WordPress comes with several built-in search optimization tools. It has SEO-friendly themes. Thousands of themes can be installed into WordPress in a single click and then configured to display the site’s content in different colors and styles that attract most of the audience. If you are new to WordPress, you can hire a consultancy for optimizing your website; SEO consultancy UK can be the best for you as a first-timer WordPress SEO experts provide exceptional SEO strategies for WordPress Websites to boost traffic and rankings. 

When you install WordPress, you need to know the ten most important things to make your website optimized and ground running.

#1. Give your website Tagline and Name

Tagline and name are essential things as they give identity to your website. And every website needs a good and unique name to be known by the people. The tagline is a short description that most websites use that explains what your website is about. Some websites also use slogans or mottoes for this purpose. Doing this setting, you need to go to the Settings » General, in your WP dashboard. After this, go to the right at the top of the screen, you will see two options, one to change your site’s title and another to alter its tagline. And don’t forget to scroll down and save changes.

#2. Set your websites URL Address

URL addresses play an essential part as it is the address that helps people to reach your website. The URL address should be built to match the WordPress URL unless you are giving WordPress its directory. If you are using WordPress in a different guide, then you need to make the settings. 

#3. Delete default contents

When you install WordPress, many other dummy contents include alongside by default. It is because some hosting companies use auto-installer, and other content gets installed along with WordPress. So delete those unwanted contents and clean up space.

#4. Set your user account

One of the necessary settings is to manage your user account. You need to fill out some fields, including your public profile picture, name, and contact information. It is up to you that how you want to mention your name on the website, your nickname, first or last name. Add your avatar and bio information. There is another option which is for changing the password. You can change your password from time to time to maintain security.

#5. Choose a theme

After giving name, tagline, and URL address to your website, the next step is to bring an excellent look to your website that will help you to attract most of the audience. WordPress has many themes, and it is the theme that determines the appearance of your website. There are many free and paid themes in the WordPress directory. If you choose a paid theme for your website, you get many options such as optimizing opportunities, smoothness in functionality, frequent updates, and many more. Remember that the themes have different codes and function differently, so it is crucial to refer to their respective support documentation.

#6. Install plugins

Plugins are also essential for the websites and need to be installed because they help improve your WordPress website functionalities. You can found plugins on the WordPress plugin directory or the third-party web developer’s website. WordPress is featured in such a way that you don’t need anything else for blogging alone. To access the features like service listings, two-factor authentication logins, payment processing, and many more, you need to install plugins.

#7. Update timezone, data, and time formate

Timezone and date settings are significant. You need to go to the settings>> General there; you will find the timezone date and time settings option. Choose the time zone for the city where you are, and then your work will be scheduled according to your time. For Date and Time format settings control the way they are displayed on your site.

#8. Upload Favicon

Every website has a favicon. A small logo appears on your browser tab and represents your website across the web and different devices, and gives a professional look to your website. It’s a kind of visual identity that helps people to easily and quickly recognize your website.

#9. Add categories

When you install WordPress, it is uncategorized, and you need to categorize your posts. You will plan the editorial categories easily when you have different types, and you don’t need to figure it out. So make categories for each post. Otherwise, your post will automatically be archived under the default category. For making it more attractive, you can also write a description for each post category; it will be effective for SEO rankings.

#10. Link WordPress with Google Analytics

Every developer or website builder wants its website functions to perform efficiently. Linking your WordPress website with Google Analytics can help you make the website’s statistics and plan more robust strategies. It will also help you analyze your traffic by the given stats and to understand your audience. You can say google analytics enables you to track your operational data to make management decisions accordingly.

Wrapping Up!

As a WordPress or any other website owner, you will always want to run your site efficiently. WordPress is a system that helps the users build a highly customizable website of their preference and blogging on their own, so you need to know about the basic setting after the installation of WordPress. Here in this article, we have listed the top ten settings that are required to function correctly.